norito / UTM Builder

UTM Builder

Add utm_source, utm_medium, utm_campaign, and optional term/content parameters to a URL for campaign tracking.

Generated URL


          
        

      

    



    

      
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Common questions

    

      

        What's the difference between source and medium?
        
Source is where the traffic comes from (google, newsletter, twitter). Medium is the type of channel (cpc, email, social, organic). Together they answer "where did this visit come from and how."

      

      

        Do I need term and content?
        
Only for more granular tracking. Term is typically used for paid search keywords, content for distinguishing between two links pointing to the same place (like two buttons in the same email).

      

      

        Will this work with any analytics tool?
        
Yes, utm_source/medium/campaign/term/content are a de facto standard read by Google Analytics and most other analytics platforms, not a Google-specific format.